Creator competitions and retainers
Give creators a reason to keep posting.
Most creator programs lose their best people after one video. SQWAD adds the structure that keeps creators coming back: competitions with real prizes, leaderboards they can check any time, monthly upload goals with a fixed bonus, and rewards they unlock as they go.
Programs you can run
Sales competitions
Rank creators by the revenue their videos and links drive over a week or month, and pay prizes to the top of the board.
Volume competitions
Reward the creators who post the most approved videos in a period, ideal when you need fresh ad creative fast.
Live leaderboards
Creators see where they stand in real time on their own dashboard, which keeps the competition going.
Smart retainers
Set a monthly goal, like 40 approved videos for an $800 bonus. Creators see how many they have left, and you only pay when they hit it.
Unlockable rewards
Cash, store credit or product rewards that unlock after a set number of approved videos.
Cohorts led by top creators
Your best creators lead small teams, review their members' content and earn bonuses as the team grows.
How it works
- 01
Pick a format
Sales or volume competition, a monthly retainer goal, or a reward.
- 02
Set the prize and dates
Choose the prize pool, the period and who can join.
- 03
Creators compete
Approved videos and attributed revenue update the leaderboard automatically.
- 04
Winners get paid
Prizes and bonuses land in Payouts, tracked with everything else.
More from SQWAD: UGC creator management · product seeding · creator affiliate programs · creator revenue attribution · creator competitions · TheHoopGang's results
Pay as your program grows.
Start free for a month. After that your price follows the revenue your creators drive, measured by SQWAD.
Starting out
Starter
- Up to 5 active creators
- Applications, Shopify samples and content review
- Meta revenue attribution per creator
- Competitions, rewards and payouts
From $10k / month
Pro
- Up to 15 active creators
- Cohorts led by your top creators
- Smart Retainers and team seats
- Upgrade anytime, or automatic at $10k
From $100k / month
Scale
- Unlimited creators
- AI Coach and video insights (coming soon)
- Creator performance analytics (coming soon)
- Dedicated onboarding
Upgrade whenever you want, or let tracked revenue move you up. You're always on the higher of the two. No setup fee. Cancel anytime.
Questions about creator competitions
Why run competitions for UGC creators?
Competitions and goals give creators a clear reason to keep posting after their first video, and they turn your program into a steady stream of new ad creative.
How are sales competitions scored?
With your Meta ad account connected, revenue from ads using each creator's videos is matched to that creator, along with sales from their share link, and the leaderboard ranks them by it.
Can I run more than one competition at a time?
Yes. Many brands run a weekly volume competition alongside a monthly retainer goal.
Is this included in every plan?
Competitions, retainers and rewards are part of the SQWAD platform on every plan. Your first month is free.
See your creator program on SQWAD.
A 30-minute call. We'll walk through the live HoopGang portal and map out how yours would run.
- Free, no commitment
- Built for DTC brands running UGC on Meta
- Live in 1 day