Product seeding platform
Seed product to creators and see what it returns.
Product seeding works when the right creators get the right product and actually post. SQWAD handles the whole loop: creators apply with their size and address, approval creates the order in Shopify, and every post and sale is tied back to the creator you sent it to.
Everything seeding needs, in one place
Applications with sizes and addresses
Creators pick the product and option they want and give a verified shipping address when they apply, so nothing is missing at approval time.
Shopify sample orders on approval
Connect your store once. Approving a creator creates the sample order in Shopify, so your team ships it like any other order.
Delivery and posting deadlines
Tracking syncs back from Shopify. The posting window starts when the package lands, and creators get reminders before it closes.
Free product or buy and refund
Send product for free, or have creators buy it and refund them once their video is approved. You choose per program.
Content in one queue
Posts and raw files arrive in a single review queue, ready to approve and run as ads.
Results per seeded creator
With Meta connected, every ad is matched to the creator and video behind it, so you know which seeds paid for themselves.
How seeding runs on SQWAD
- 01
Share your apply link
Post it in your bio, DMs or emails, or list your brand in the SQWAD brand directory so creators find you.
- 02
Approve the right creators
Review handles, follower counts, best videos and fit in one place, then approve in a click.
- 03
Product ships from Shopify
The order is created for you, and tracking shows up on the creator's dashboard.
- 04
Content comes back on time
Deadlines start on delivery. Approved videos are ready to post or run as ads.
Seeding with spreadsheets vs. with SQWAD
| Step | Spreadsheets and DMs | SQWAD |
|---|---|---|
| Collecting details | Asking each creator for size and address | Collected on the application |
| Placing orders | Copying addresses into Shopify by hand | Order created automatically on approval |
| Tracking | Pasting tracking numbers into messages | Synced to the creator's dashboard |
| Getting posts | Checking profiles and chasing links | Deadlines, reminders and one review queue |
| Measuring return | Guessing from views | Revenue per creator and video from Meta |
More from SQWAD: UGC creator management · product seeding · creator affiliate programs · creator revenue attribution · creator competitions · TheHoopGang's results
Pay as your program grows.
Start free for a month. After that your price follows the revenue your creators drive, measured by SQWAD.
Starting out
Starter
- Up to 5 active creators
- Applications, Shopify samples and content review
- Meta revenue attribution per creator
- Competitions, rewards and payouts
From $10k / month
Pro
- Up to 15 active creators
- Cohorts led by your top creators
- Smart Retainers and team seats
- Upgrade anytime, or automatic at $10k
From $100k / month
Scale
- Unlimited creators
- AI Coach and video insights (coming soon)
- Creator performance analytics (coming soon)
- Dedicated onboarding
Upgrade whenever you want, or let tracked revenue move you up. You're always on the higher of the two. No setup fee. Cancel anytime.
Questions about product seeding
What is product seeding?
Product seeding means sending your product to creators so they make content about it. The goal is authentic videos you can post or run as ads, and sales from the creators' audiences.
Do I need Shopify to use SQWAD for seeding?
Shopify makes it automatic: products import and sample orders are created on approval. Without Shopify you can still add products by hand and mark shipments yourself.
How many creators can I seed?
Starter includes up to 5 active creators, Pro up to 15 and Scale is unlimited. Your plan follows the revenue your creators drive.
How do I know if seeding is working?
Connect your Meta ad account. SQWAD matches every ad to the creator and video it came from and shows spend, revenue, orders and ROAS for each one.
See your creator program on SQWAD.
A 30-minute call. We'll walk through the live HoopGang portal and map out how yours would run.
- Free, no commitment
- Built for DTC brands running UGC on Meta
- Live in 1 day